District of ColumbiaProperty ads would disclose edited photos and show unedited versions
D.C. property ads using digitally altered images would have to explain meaningful differences from the actual property and include publicly accessible, unedited versions.
What it does
Property ads with digitally changed features would need a clear notice, a description of meaningful differences, and an unedited image. Routine edits that do not meaningfully change the property's appearance would be exempt.
Real estate professionals who knowingly prepare or circulate false or misleading ads would also be covered when those ads violate the photo disclosure requirements.
Argument forRenters and buyers could compare edited photos with originals and spot differences before deciding whether to visit or choose a property.
Argument againstPeople advertising properties could face extra work describing photo changes and making unedited versions available, even when edits simply show possible furnishings.
More detail
Property advertisers would have to disclose digitally altered images and provide descriptions of meaningful differences and unedited versions. The requirements cover ads and listings for D.C. properties offered for rent or sale, including images with changed furnishings, building features, or views. Routine photo adjustments are exempt if they do not meaningfully change how the property is represented. The requirements would take effect after mayoral approval or a Council veto override and a 30-day congressional review period.
Rules against knowingly circulating false or misleading real estate ads would include violations of the photo disclosure requirements. This provision covers real estate agents, listing agents, and property managers. The professional advertising rule applies to knowing conduct. This provision would take effect after mayoral approval or a Council veto override and a 30-day congressional review period.
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Where it stands
- Introduced
- Passed 1st Chamber
- Passed 2nd Chamber
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Oct 23Notice of Intent to Act on B26-0858 Published in the District of Columbia RegisterLatest
- Oct 20Referred to Committee on Public Works and Operations with comments from the Committee on HousingMinor
- Oct 9B26-0858 Introduced by Councilmember Henderson at Office of the SecretaryIntroduced
HousingConsumer Protection