More alcohol makers could qualify for highway signs with federal approval

State transportation officials would add cider, liquor, and mead makers to the tourist direction sign program. The participation rules would also cover wineries and breweries. Mead is an alcoholic drink made from honey. The rule changes would require Federal Highway Administration approval. Participants must be within 15 miles of the state highway carrying the sign. They must open at least six hours a day, three days a week, including Saturday and Sunday. They must hold a state license, make and sell their products on-site, and have a tasting area there. They must offer requested tours during nonproduction times they consider suitable for public visits. The law would take effect immediately upon enactment; sign eligibility would depend on the required rule changes.

State transportation officials would add cider and mead makers to the blue highway logo sign program. This program covers blue service signs along designated freeways and interstate highways. The rule changes would require Federal Highway Administration approval. Eligibility would allow businesses to apply for a logo panel; it would not guarantee a sign. The law would take effect immediately upon enactment; applications would depend on the required rule changes.

The state tourism division would build and maintain a public website for finding alcohol makers. The searchable list and interactive map would cover alcohol manufacturers in New Jersey. Alcohol makers with the required state license could apply and would supply their listing information. Listings must include driving directions, public transit directions where applicable, tour information, photos, and contact details. The division could also accept information from officials and groups that track these businesses. The requirement would take effect immediately upon enactment.