New JerseyNew Jersey would promote state-made liquor and create a label
New Jersey’s Agriculture Secretary would promote liquor made in the state with locally grown ingredients and create a label for state-made liquor.
What it does
The Agriculture Secretary and State Board would create a program to promote New Jersey liquor made with locally grown ingredients. It would advertise liquor and share distillery information.
The program would create a “Jersey Spirits” label to identify liquor made in New Jersey. The label would be similar to “Jersey Fresh.”
Argument forAdvertising and a state label could help shoppers find New Jersey liquor and help local distilleries reach buyers.
Argument againstState advertising could encourage more liquor purchases, which may concern residents who do not want public agencies promoting alcohol.
More detail
The Agriculture Secretary, working with the State Board of Agriculture, would create and run the Jersey Spirits Program. Its purpose is to promote liquor made in New Jersey with ingredients grown in the state. The program would advertise liquor, explain what is available, and share information about New Jersey distilleries. If enacted, these duties would take effect immediately.
The program would create a Jersey Spirits label. The label would identify liquor made in New Jersey. The label would be similar to the Jersey Fresh label. The Agriculture Department would write rules to carry out the program. If enacted, the labeling requirement would take effect immediately.
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Where it stands
- Introduced
- Passed 1st Chamber
- Passed 2nd Chamber
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Oct 1Introduced in the Senate, Referred to Senate Economic Growth CommitteeIntroduced
AgricultureEconomy & Jobs