If adopted, the bill would limit when businesses can use a shopper’s device or location to set a price, while allowing specific exceptions.
Controllers and processors would be barred from using device hardware, installed software, or certain location data to set a consumer transaction price, subject to specific exceptions.
Controllers and processors would be barred from using specified device information to set a consumer transaction price. The restriction would apply to controllers and processors setting prices in consumer transactions through a consumer's internet-connected or short-range wireless device. The restriction would not cover device hardware or hardware state used to price device repairs, maintenance, or trade-ins. Precise location data could still set prices based on immediate local demand for a product or service provided right away, or on legitimate location-based costs, including government taxes, duties, and fees. A coupon, discount, rebate, sale, or promotion could lower the price if it is separate from the price, offered to the public on the same terms, and does not use the listed data.
No hearings or votes scheduled.