VirginiaRetail sellers may display certain alcohol ads and spirits barrels
The proposal would let retail alcohol sellers display certain ads and receive a spirits barrel or lid when buying its bottled contents.
What it does
A retail seller would be allowed to receive and display the physical barrel or lid when buying its bottled contents, as long as the seller follows the purchase agreement.
Alcohol makers, their authorized vendors, and wholesale wine and beer sellers would be allowed to provide certain advertising items to retail sellers if each item is worth no more than $40 wholesale.
Retail sellers would be allowed to display other alcohol advertising items worth up to $250 each if they obtain them outside the listed industry sources and keep records about each item.
Argument forRetail sellers could display the physical barrel or lid tied to a spirits purchase, which may help customers see what the seller is offering.
Argument againstRetail sellers could have fewer choices for alcohol ads from outside the listed industry sources and would need to keep records about those items for at least two years.
More detail
A retail seller may choose to receive and display a physical barrel or lid when buying bottled contents from a distilled spirits barrel. This applies when a retail seller buys bottled contents of a distilled spirits barrel from a manufacturer. The seller must follow the terms of the barrel purchase agreement supplied to the Authority.
A manufacturer, its authorized vendor, or a wholesale wine and beer seller may lend, buy for, or give certain advertising items to a retail seller. The items must advertise an alcoholic beverage for use inside a licensed retail establishment. Each item must be made of paper, cardboard, canvas, rubber, foam, or plastic and have a wholesale value of $40 or less.
A retail seller may display certain advertising items it obtains outside the listed alcohol industry sources. This covers alcohol advertising items displayed inside a licensed retail establishment, if they were not obtained from a manufacturer, its authorized vendor, or a wholesale wine or beer seller. Each item must have a wholesale value of $250 or less. The seller must keep a record of how it obtained each item, any payment, and an invoice or sales ticket describing it. The seller must keep the records for at least two years.
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Where it stands
- Introduced
- Passed Senate
- Passed House
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Jul 21Continued from last sessionLatest
- Jan 30Continued to next session in Rehabilitation and Social Services (14-Y 0-N)
- Jan 26Fiscal Impact Statement from Department of Planning and Budget (SB614)
- Jan 14Referred to Committee on Rehabilitation and Social ServicesMinor
- Jan 14Prefiled and ordered printed; Offered 01-14-2026 26103117DIntroduced
Consumer Protection