New MexicoLawyers would disclose client charges in award ads
If enacted, the bill would require lawyers who advertise a civil case award to state the client charge, with the rule set to start July 1, 2027.
What it does
An attorney or law firm advertising a client's civil case settlement or judgment amount would also have to state how much the client was charged for that case.
The attorney general would assess a $500 penalty for each violation. The attorney general, or a district attorney with permission, could sue to recover it; collected penalties would go to the current school fund.
Argument forPeople could compare a lawyer's advertised case award with the amount charged for that case when considering legal services.
Argument againstAdding client charge amounts could make short legal ads more crowded and harder for readers to scan.
More detail
An attorney or law firm would have to state the amount charged for a civil case in certain ads. This applies when an attorney or law firm advertises legal services and names a client's settlement or judgment amount in a civil case. The proposed effective date is July 1, 2027.
The attorney general would assess a $500 civil penalty for each violation, and the attorney general or an authorized district attorney could sue to recover it. The penalty applies to an attorney or law firm that violates the proposed advertising rule. A district attorney could sue only with the attorney general's permission and in a district where the ad was broadcast or published. Collected penalties would go to the current school fund. The proposed effective date is July 1, 2027.
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Where it stands
- Introduced
- Passed House
- Passed Senate
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Mar 24action postponed indefinitelyLatest
- Feb 4not printed House Rules and Order of Business CommitteeIntroduced
Consumer Protection