Bill would limit device and location data used to set prices

A price offered through a consumer’s online device could not be based on certain device or location data. An online device includes computers, tablets, smartphones, and other devices that connect through the internet or short-range wireless technology. Device details could still be used to price repairs or maintenance and to calculate trade-in value. Location data could still be used for immediate local demand or to reflect legitimate differences in costs, taxes, duties, or fees. The act would not prohibit public coupons, discounts, rebates, sales, or promotions offered on the same terms and not based on the listed data. The text gives no start or end date for the restriction.

The Nebraska attorney general could ask a court to penalize a person who violates the act or order them to stop. The penalty and court-order provisions apply to a person who violates the act. The civil penalty could be up to $10,000 for each violation. The attorney general could also seek reasonable legal fees and other reasonable expenses for investigating and bringing the case.