Operators of AI companions used personally in Maine would need to provide crisis referrals for detected self-harm statements and remind users they are speaking with software.
Operators of AI companions for personal use in Maine must use a protocol to detect and respond to users' statements about suicide or self-harm, including referrals to crisis services.
At the start of each interaction, operators must clearly tell users that an AI companion is not human. For a continuing interaction, they must repeat the notice at least every three hours.
The Attorney General may sue an operator believed to have violated or be about to violate these rules. A court may order the violation stopped and impose a penalty of up to $15,000 per day.
The Attorney General must place collected fees, fines, and penalties in a fund for suicide prevention, education, and awareness. The office must report yearly on the fund's money and spending.
Operators must use a protocol to detect and respond to users' statements about suicide or self-harm, including referring them to crisis services when those statements are detected. This applies to people and businesses that provide an AI companion for personal use in Maine. An AI companion simulates an ongoing human-like relationship; customer service, research, technical assistance, and internal business tools are excluded. The protocol must be in place before an operator provides an AI companion to a user.
Operators must clearly tell users they are communicating with software, not a person. This applies to operators of AI companions used personally in Maine, with exclusions for certain business customer-service, research, technical-assistance, and internal-use systems. The notice may be spoken or written. Give the notice at the beginning of an interaction, at least once per day during a single interaction, and at least every three hours during continuing interactions.
The Attorney General may sue operators for violations and ask a court to stop them, impose civil penalties, or grant other remedies. The action may be brought against a person or business operating or providing an AI companion. The Attorney General must believe, based on satisfactory evidence, that an operator has violated or is about to violate the chapter. A court may impose a civil penalty of up to $15,000 per day for a violation.
The Attorney General must administer a Suicide Prevention Fund and report each year on its money and spending. The Attorney General administers the fund, which supports suicide prevention, education, and awareness programs. Money collected as fees, fines, or penalties under the chapter goes into the fund. Other money may also be added. The fund may pay only for suicide prevention, education, awareness programs, and its administrative costs. The printed reporting provision starts January 15, 2028, with annual reports thereafter; the amendment summary instead says January 15, 2027.
No hearings or votes scheduled.