State agencies would direct more advertising to local Maryland news organizations

State government units would structure their advertising purchasing to reach an overall goal of directing 50% of the dollar value of print and digital advertising contracts to eligible local Maryland news organizations. The rule would cover advertising contracts made by Maryland state government units and qualifying print, digital, nonprofit, and Maryland community broadcast news organizations. The target would not apply to advertising aimed mainly outside Maryland to promote tourism, recruit employees, or attract economic investment. State units would prioritize news organizations whose main mission is serving underserved Maryland communities. If enacted, the requirements would take effect October 1, 2026.

A state government unit may consult with a nonprofit organization to prepare and maintain a list of eligible local Maryland news organizations. The list would cover organizations meeting the bill’s definition, including required Maryland coverage, ownership or board disclosures, and other eligibility rules. The consultation and list would be optional, not required. Organizations receiving more than half their gross receipts from certain political or social-welfare groups would not qualify. If enacted, this authorization would apply beginning October 1, 2026.