Establishes the State-led Marketing and Branding Special Fund and requires that a portion of all transient accommodations tax revenues that would otherwise be deposited into the general fund be deposited into the special fund, to be used for state-led marketing, branding, and tourism management. Requires the Department of Business, Economic Development, and Tourism to develop and submit an annual comprehensive marketing, branding, and tourism management plan to the Legislature for approval. Effective 7/1/3050.
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More on this bill
Where it stands
Introduced
Passed House
3Passed Senate
4To Governor
5Became Law
Looking ahead
No hearings or votes scheduled.
History
2026
Mar 24Reported from EDT (Stand. Com. Rep. No. 3149) with recommendation of passage on Second Reading, as amended (SD 1) and referral to WAM.Latest
Mar 24Report adopted; Passed Second Reading, as amended (SD 1) and referred to WAM.Minor
Mar 17The committee(s) on EDT recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in EDT were as follows: 3 Aye(s): Senator(s) DeCoite, Wakai, Fukunaga; Aye(s) with reservations: none ; 0 No(es): none; and 2 Excused: Senator(s) Kim, Fevella.Minor
Vote recorded The committee(s) on EDT recommend(s) that the measure be PASSED, WITH AMENDMENTS. Result: pass.Upper
Mar 13The committee(s) on EDT has scheduled a public hearing on 03-17-26 1:00PM; Conference Room 229 & Videoconference.
Mar 12Received from House (Hse. Com. No. 323).Minor
Mar 12Passed First Reading.Minor
Mar 12Referred to EDT, WAM.Minor
Mar 10Passed Third Reading with Representative(s) Souza voting aye with reservations; none voting no (0) and none excused (0). Transmitted to Senate.Passed House
Vote recorded Passed Third Reading. Result: pass.Lower
Mar 6Reported from FIN (Stand. Com. Rep. No. 1131-26), recommending passage on Third Reading.
Mar 5Bill scheduled to be heard by FIN on Thursday, 03-05-26 2:00PM in House conference room 308 VIA VIDEOCONFERENCE.
Vote recorded The committee on FIN recommend that the measure be PASSED, UNAMENDED. Result: pass.Lower
Mar 5The committee on FIN recommend that the measure be PASSED, UNAMENDED. The votes were as follows: 15 Ayes: Representative(s) Todd, Takenouchi, Hartsfield, Hussey, Keohokapu-Lee Loy, Kitagawa, Kusch, Lee, M., Miyake, Morikawa, Templo, Yamashita, Alcos, Gedeon, Reyes Oda; Ayes with reservations: none; Noes: none; and 1 Excused: Representative(s) Perruso.Minor
Feb 18Reported from TOU/ECD (Stand. Com. Rep. No. 409-26) as amended in HD 1, recommending passage on Second Reading and referral to FIN.
Vote recorded Passed Second Reading as amended in HD 1 and referred to the committee(s) on FIN. Result: pass.Lower
Feb 18Passed Second Reading as amended in HD 1 and referred to the committee(s) on FIN with none voting aye with reservations; none voting no (0) and none excused (0).Minor
Feb 12The committee on TOU recommend that the measure be PASSED, WITH AMENDMENTS. The votes were as follows: 6 Ayes: Representative(s) Tam, Templo, Hussey, Ilagan, Yamashita, Gedeon; Ayes with reservations: none; Noes: none; and 1 Excused: Representative(s) Holt.Minor
Vote recorded The committee on TOU recommend that the measure be PASSED, WITH AMENDMENTS. Result: pass.Lower
Vote recorded The committee on ECD recommend that the measure be PASSED, WITH AMENDMENTS. Result: pass.Lower
Feb 12The committee on ECD recommend that the measure be PASSED, WITH AMENDMENTS. The votes were as follows: 6 Ayes: Representative(s) Ilagan, Hussey, Tam, Templo, Yamashita, Gedeon; Ayes with reservations: none; Noes: none; and 1 Excused: Representative(s) Holt.Minor
Feb 10Bill scheduled to be heard by TOU/ECD on Thursday, 02-12-26 10:30AM in House conference room 423 VIA VIDEOCONFERENCE.
Jan 28Referred to TOU/ECD, FIN, referral sheet 3Minor