Prohibits any person from providing advisory, negotiation, or procurement assistance to or on behalf of a student athlete relating to endorsements; promotional or marketing services; appearances; autographs; social media branding; content creation or distribution; licensing of publicity rights; brand development, sponsorship, or promotional arrangements; or agreements related to the name, image, or likeness of the student athlete, without being a registered athlete agent in the State and having a valid agency contract executed in compliance with applicable law. (SD1)
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More on this bill
Where it stands
Introduced
2Passed Senate
3Passed House
4To Governor
5Became Law
Looking ahead
No hearings or votes scheduled.
History
2026
Feb 19Reported from EDU/EDT (Stand. Com. Rep. No. 2476) with recommendation of passage on Second Reading, as amended (SD 1) and referral to CPN.Latest
Feb 19Report adopted; Passed Second Reading, as amended (SD 1) and referred to CPN.Minor
Feb 11The committee(s) on EDT recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in EDT were as follows: 4 Aye(s): Senator(s) DeCoite, Wakai, Kim, Fevella; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Fukunaga.Minor
Vote recorded The committee(s) on EDU recommend(s) that the measure be PASSED, WITH AMENDMENTS. Result: pass.Upper
Vote recorded The committee(s) on EDT recommend(s) that the measure be PASSED, WITH AMENDMENTS. Result: pass.Upper
Feb 11The committee(s) on EDU recommend(s) that the measure be PASSED, WITH AMENDMENTS. The votes in EDU were as follows: 4 Aye(s): Senator(s) Kim, Kidani, Hashimoto, DeCorte; Aye(s) with reservations: none ; 0 No(es): none; and 1 Excused: Senator(s) Fukunaga.Minor
Feb 6The committee(s) on EDU/EDT has scheduled a public hearing on 02-11-26 1:10PM; CR 229 & Videoconference.