District of ColumbiaD.C. would bar price differences based on electronically collected personal data
Using electronically collected information that can identify a customer to vary prices would count as an unfair or deceptive business practice in D.C.
What it does
Businesses would be barred from varying prices in D.C. using electronically collected information that can identify customers. The rule would cover goods and services sold online or in person.
Argument forLimiting how businesses use tracked personal data could shield customers from being singled out for higher prices.
Argument againstThe rule could also restrict personalized discounts based on electronically collected identifying information, giving some customers fewer chances to save.
More detail
Businesses would be barred from using electronically collected identifying information to vary prices. The rule would cover goods and services sold online or in person. Information would count if it can identify someone alone or when combined with other information. It would take effect after the Mayor approves it (or the Council overturns a veto) and a 30-day congressional review period ends.
Where do you stand?
Choose your position
Tell your reps
Take a position to see your representatives and ways to contact them.
Where it stands
- Introduced
- Passed 1st Chamber
- Passed 2nd Chamber
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Oct 19Public Hearing on B26-0667Latest
- Oct 2Notice of Public Hearing Published in the District of Columbia Register
- Sep 30Notice of Public Hearing filed in the Office of Secretary by Public Works and OperationsMinor
- Apr 24Notice of Intent to Act on B26-0667 Published in the District of Columbia Register
- Apr 21Referred to Committee on Public Works and Operations with comments from the Committee on Judiciary and Public SafetyMinor
- Apr 20B26-0667 Introduced by Councilmember Henderson at Office of the SecretaryIntroduced
Consumer ProtectionAI & PrivacyCivil Rights & Voting