Bill would bar vape products from child-focused marketing and features

People and businesses would be prohibited from marketing, promoting, labeling, branding, advertising, distributing, offering for sale, or selling vape products in listed child-focused ways. The rule would cover vape products made to look like common foods, school supplies, or clothing and accessories that could plausibly be marketed to children. The product design must imitate a non-vape product in a way that could conceal its nature from parents, teachers, or other adults. Examples include candy, desserts, beverages, erasers, highlighters, pens, and pencils. The prohibition would apply beginning January 1, 2027.

People and businesses would be prohibited from using child-appealing branding or putting interactive video game features in vape products. The rule would cover branding based on or showing characters, personalities, or symbols known to appeal to minors, including figures from entertainment, games, or myths. A violation would be treated as a civil infraction, meaning a noncriminal violation. The Liquor Commission could take administrative action under rules adopted under RSA 541-A. These restrictions and the stated enforcement authority would apply beginning January 1, 2027.