Online media producers would disclose AI use and offer opt-outs

Online media producers would disclose AI use that shapes what individual users see and offer an opt-out. The requirement would cover producers of publicly distributed online media in Montana. AI means systems that can imitate human behavior and control information by generating written or spoken material. The requirement would apply when AI directs, controls, or focuses any part of the information an individual can see. Government entities would be exempt.

Publicly distributed online media made with AI would carry visible or audible disclosures and embedded markers identifying that use. The rule would cover media made entirely or partly with systems that can imitate human behavior and control information by generating written or spoken material. Embedded markers would need to allow AI use to be identified if the original disclosures were deleted. Government entities would be exempt.