Platforms would require parent consent for Minnesota children's accounts

Platforms would need a parent's verified consent to create or keep a child's account. This applies to covered platforms and children age 15 or younger who live in Minnesota. Consent information could be used only to obtain consent, with exceptions when needed to follow other state or federal law. These rules would take effect July 1, 2027, and apply to accounts created before, on, or after that date.

Platforms would have to estimate account holders' ages and update those estimates using information they already hold. These rules cover new account holders on platforms with at least $1 billion in worldwide advertising revenue in one or more of the previous three years. Platforms would not have to collect or keep new information for these estimates. If they cannot meet the required confidence level, they must treat the account holder as a child. They do not have to estimate the age of someone whose account has been active without interruption for at least seven years. Platforms would update estimates every six months, or sooner whenever they use data analysis or artificial intelligence to update other estimates about users.

Platforms could not show addictive features or targeted paid ads on children's accounts. This applies to children's accounts on covered social media platforms. The listed features include endless scrolling, personalized feeds, alerts, autoplay videos, reaction counts, and badges based on use. Alerts for calls, texts, email, or similar messages from people are excluded. These restrictions would take effect July 1, 2027, and apply to accounts created before, on, or after that date.

A child or parent could sue over a violation, and the attorney general could enforce the rules. A child or parent could bring a case over a violation; the attorney general could enforce the rules. For a reckless or knowing violation, a successful claimant could receive actual damages or $10,000, whichever is greater. A platform would not be liable if it used reasonable efforts to comply. The attorney general's enforcement authority applies to knowing or reckless violations. A damages case would generally need to be filed within three years after the person knew or should have known of the alleged violation. The filing period would pause until the child account holder turns 18.