LouisianaLouisiana high school athletes may earn endorsement money under limits
Starting August 1, 2026, Louisiana high school athletes may earn money from endorsements under limits, while college boards must adopt policies before colleges implement these rules.
What it does
High school athletes may earn money from endorsements and other deals. Athletes under 18 need a parent or guardian’s written consent, and some deals are off limits.
Schools and sports groups may not stop high school athletes from earning money or getting representation just for doing so, or make them ineligible for that reason.
College governing boards must adopt policies for athletes’ name, image, and likeness activities, but colleges cannot implement these rules until their board adopts the policies.
Argument forHigh school athletes could earn money from endorsements and keep competing, since earning money alone cannot make them ineligible.
Argument againstHigh school athletes could lose endorsement options because deals involving several product categories are barred and schools may restrict deals during school activities.
More detail
High school athletes may earn money for the use of their name, image, or likeness. This covers students enrolled in Louisiana high schools who take part in organized high school sports. Athletes under 18 need written consent from a parent or legal guardian for an agreement. Deals involving adult entertainment, alcohol, cannabis products other than hemp, gambling, certain drugs, tobacco or nicotine products, or weapons are barred. A high school may restrict deals during school or sports activities, or when they materially conflict with an existing school agreement. Athletes need school permission to use school property or materials. These provisions take effect August 1, 2026.
Schools and sports groups may not bar high school athletes from earning money or getting representation, or make them ineligible just for doing so. These rules cover high school athletes, their schools, and organizations that oversee high school sports in Louisiana. Athletes must tell their school about a proposed deal before signing. If it conflicts with an existing school agreement, the school must share the relevant terms. An athlete who believes this section was violated may ask a court for an order to stop the violation. These provisions take effect August 1, 2026.
College governing boards must adopt policies for college athletes’ name, image, and likeness activities. This applies to Louisiana public and nonpublic colleges that receive or distribute state student aid, including scholarships and grants. Colleges cannot implement the chapter’s provisions until the relevant board adopts its policies, and each board decides when to adopt them. Policies must cover compensation, school involvement and property use, representation, education, enforcement, and a compliance contact. They cannot unduly restrict athletes’ ability to earn money. These provisions take effect August 1, 2026.
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Where it stands
- Introduced
- Passed House
- Passed Senate
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Jun 8Signed by the Governor Jeff Landry. Becomes Act No. 810.Became Law
- Jun 8Effective date: 08/01/2026.
- Jun 1Signed by the President of the Senate.
- Jun 1Sent to the Governor for executive approval.To Governor
- May 31Enrolled and signed by the Speaker of the House.Minor
- May 29Scheduled for concurrence on 05/29/2026.
- Vote recorded CONCUR IN SENATE AMENDMENTS (#1732). Result: pass.Lower
- May 29Read by title, roll called, yeas 95, nays 0, Senate amendments concurred in.
- May 28Received from the Senate with amendments.Minor
- May 27The amended bill was read by title, passed by a vote of 35 yeas and 0 nays, and ordered returned to the House. Motion to reconsider tabled.Passed Senate
- Vote recorded FINAL PASSAGE (#1441). Result: pass.Upper
- May 26Reported without Legislative Bureau amendments. Read by title and passed to third reading and final passage.Minor
- May 25Committee amendments read and adopted. Read by title and referred to the Legislative Bureau.
- May 21Reported with amendments.Minor
- May 12Read second time by title and referred to the Committee on Education.Minor
- May 11Received in the Senate. Read first time by title and placed on the Calendar for a second reading.Minor
- May 7Read third time by title, roll called on final passage, yeas 91, nays 0. Finally passed, title adopted, ordered to the Senate.Passed House
- Vote recorded FINAL PASSAGE (#962). Result: pass.Lower
- May 6Read by title, amended, ordered reengrossed, passed to 3rd reading.Minor
- May 6Scheduled for floor debate on 05/07/2026.
- May 5Reported with amendments (20-0).Minor
- Apr 7Read by title, ordered engrossed, recommitted to the Committee on Appropriations.
- Apr 1Reported favorably (13-0).Minor
- Mar 9Read by title, under the rules, referred to the Committee on Education.Minor
- Feb 27First appeared in the Interim Calendar on 2/27/2026.
- Feb 26Prefiled.Minor
- Feb 26Under the rules, provisionally referred to the Committee on Education.Introduced
Education