AN ACT relating to data privacy.

Amend KRS 367.3611 to define "automated-decision system," "base price," "individualized data," and "surveillance pricing"; amend KRS 367.3617 to prohibit any controller under the Kentucky Consumer Data Protection Act from engaging in surveillance pricing, or offering, setting, or displaying a price for a good or service to a consumer using an automated-decision system that is based, in whole or in part, on individualized data; provide that the Act may be cited as the Kentucky Price Fairness Act.