CaliforniaStreaming services would limit loudness of commercial ads
Starting January 1, 2027, music and podcast services serving Californians would have to keep commercial ads no louder than the content they accompany.
What it does
Music and podcast streaming services serving Californians would have to keep commercial ads no louder than the content the ads accompany, in line with federal television rules.
The definition of video streaming service would expressly include services where users post videos, bringing them within the existing loud-ad rule if they serve Californians and carry ads.
Argument forListeners may hear fewer sudden loud ads because music and podcast services would have to keep ad audio no louder than the content around it.
Argument againstStreaming services may need to adjust ads to meet the volume rule, which could add work for the businesses that carry them.
More detail
Music and podcast streaming services serving Californians must keep ad audio no louder than the content the ads accompany. The rule covers music, podcast, and video streaming services that serve consumers living in California. The volume rule must follow federal regulations for broadcast and cable television services. The rule applies on and after January 1, 2027.
User-generated video streaming services are included in the definition of video streaming service. The definition covers services that make video programming or user-viewable video content available directly to consumers over the internet; it excludes services without commercial ads and specified television providers. The updated definition applies to the loud-ad rule that takes effect on January 1, 2027.
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Where it stands
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Sep 28Chaptered by Secretary of State. Chapter 735, Statutes of 2026.Latest
- Sep 28Approved by the Governor Gavin Newsom.Became Law
- Sep 2Enrolled and presented to the Governor at 3 p.m.To Governor
- Aug 27Assembly amendments concurred in. (Ayes 40. Noes 0. Page 5981.) Ordered to engrossing and enrolling.Major
- Vote recorded Special Consent. Result: pass.Upper
- Aug 25Ordered to special consent calendar.
- Aug 6In Senate. Concurrence in Assembly amendments pending.
- Vote recorded SB 96 Umberg Consent Calendar Second Day. Result: pass.Lower
- Aug 6Read third time. Passed. (Ayes 71. Noes 0. Page 6086.) Ordered to the Senate.Passed Assembly
- Aug 3Read second time. Ordered to consent calendar.Minor
- Jul 2From committee: Do pass. Ordered to consent calendar. (Ayes 15. Noes 0.) (July 1).Minor
- Jul 1
- Vote recorded Do pass. To Consent Calendar. Result: pass.Lower
- Jun 26From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.Major
- Jun 24From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.Major
- Jun 18Pursuant to Assembly Rule 51.
- Jun 18Referred to Com. on P. & C.P.Minor
- Jan 26In Assembly. Read first time. Held at Desk.Minor
- Vote recorded 3rd Reading. Result: pass.Upper
- Jan 26Read third time. Passed. (Ayes 39. Noes 0. Page 3284.) Ordered to the Assembly.Passed Senate
- Jan 13Read second time. Ordered to third reading.Minor
- Jan 12From committee: Do pass. (Ayes 9. Noes 0. Page 3203.) (January 12).Minor
- Vote recorded Do pass. Result: pass.Upper
- Jan 8Set for hearing January 12.
- Jan 5Re-referred to Com. on B. P. & E.D.Minor
- Jan 5From committee with author's amendments. Read second time and amended. Re-referred to Com. on RLS.Major
- 2025
- Feb 5Referred to Com. on RLS.Minor
- Jan 24From printer. May be acted upon on or after February 23.
- Jan 23Introduced. Read first time. To Com. on RLS. for assignment. To print.Introduced
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