CaliforniaWine event ads may show retailers, suppliers, and event details
Wine suppliers may use photos and short videos in ads for store events, while retailers may advertise instructional tastings at their own expense.
What it does
Wine suppliers may use photos and videos in ads for consumer instruction events at stores. Ads cannot include wine prices or promote the retailer, and store videos must be 60 seconds or shorter.
Retailers may use photos and videos of wine suppliers in ads for wine promotional lectures. The ad may consist of images or video.
Retailers may advertise instructional tasting events, and they must pay the advertising costs themselves.
Argument forPhotos and short videos could help people see which wines, suppliers, and store events an ad is about before deciding to attend.
Argument againstWith no rule requiring retailer images to stay small or hard to notice, ads could draw more attention to stores, even though they cannot praise or promote them.
More detail
Winegrowers, their agents, and wine importers may include photos, illustrations, videos, and other images in ads for consumer instruction events. This covers consumer instruction events at a retailer’s premises that feature wines produced by or for a winegrower or imported by a wine importer. Ads cannot include wine prices or praise the retailer, and cannot promote the retailer beyond its participation in the event. Videos showing the retailer, its staff, or customers may be no longer than 60 seconds. The ad may include this information before the event.
Retailers may include photos, illustrations, videos, and other images of wine suppliers in ads for wine promotional lectures. This covers wine promotional lectures at retail premises and ads by off-sale or on-sale retailers. The ad may include this information before the lecture.
A retail licensee may advertise an instructional tasting event. This covers instructional tasting events advertised by off-sale or on-sale retail licensees. The retailer must pay the advertising costs itself.
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Where it stands
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Sep 20Chaptered by Secretary of State. Chapter 428, Statutes of 2026.Latest
- Sep 20Approved by the Governor Gavin Newsom.Became Law
- Sep 3Enrolled and presented to the Governor at 3 p.m.To Governor
- Aug 27Assembly amendments concurred in. (Ayes 40. Noes 0. Page 5941.) Ordered to engrossing and enrolling.Major
- Vote recorded Unfinished Business SB1273 Cabaldon et al. Concurrence. Result: pass.Upper
- Aug 25In Senate. Concurrence in Assembly amendments pending.
- Vote recorded SB 1273 Cabaldon Senate Third Reading By Aguiar-Curry. Result: pass.Lower
- Aug 25Read third time. Passed. (Ayes 77. Noes 0. Page 6499.) Ordered to the Senate.Major
- Aug 18Ordered to third reading.Minor
- Aug 18Read third time and amended.Major
- Aug 17Ordered to third reading.Minor
- Aug 17Action rescinded whereby bill was read third time, passed, and ordered to Senate.Major
- Aug 3In Assembly. Held at Desk.
- Aug 3Ordered to the Assembly.
- Jul 2In Senate. Concurrence in Assembly amendments pending.
- Vote recorded SB 1273 Cabaldon Consent Calendar Second Day. Result: pass.Lower
- Jul 2Read third time. Passed. (Ayes 70. Noes 0. Page 5985.) Ordered to the Senate.Passed Assembly
- Jun 25Read second time. Ordered to consent calendar.Minor
- Jun 24From committee: Do pass. Ordered to consent calendar. (Ayes 15. Noes 0.) (June 24).Minor
- Vote recorded Do pass. To Consent Calendar. Result: pass.Lower
- Jun 10From committee: Do pass and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 18. Noes 0.) (June 10). Re-referred to Com. on APPR.Minor
- Vote recorded Do pass and be re-referred to the Committee on [Appropriations] with recommendation: To Consent Calendar. Result: pass.Lower
- May 28From committee with author's amendments. Read second time and amended. Re-referred to Com. on G.O.Major
- May 11Referred to Com. on G.O.Minor
- May 4In Assembly. Read first time. Held at Desk.Minor
- Vote recorded 3rd Reading SB1273 Cabaldon et al. Result: pass.Upper
- May 4Read third time. Passed. (Ayes 40. Noes 0. Page 4130.) Ordered to the Assembly.Passed Senate
- Apr 14Read second time. Ordered to third reading.Minor
- Apr 13From committee: Be ordered to second reading pursuant to Senate Rule 28.8.Minor
- Mar 27Set for hearing April 13.
- Mar 24From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0. Page 3658.) (March 24). Re-referred to Com. on APPR.Minor
- Vote recorded Do pass, but first be re-referred to the Committee on [Appropriations]. Result: pass.Upper
- Mar 10Set for hearing March 24.
- Mar 4Referred to Com. on G.O.Minor
- Feb 23Read first time.Minor
- Feb 23From printer. May be acted upon on or after March 23.
- Feb 20Introduced. To Com. on RLS. for assignment. To print.Introduced
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