CaliforniaAlcohol suppliers may buy ads at more Southern California venues
Alcohol suppliers may buy advertising at additional listed venues in three Southern California counties, but contracts cannot require venues to favor one brand over competitors.
What it does
Alcohol manufacturers and their agents may buy advertising at additional listed venues in Los Angeles, San Bernardino, and San Diego Counties. Written contracts and venue-specific limits apply.
Advertising agreements cannot require a venue to favor one alcohol brand or push out competing brands. Both the venue and the covered supplier face these limits.
Argument forCovered venues could gain more lawful advertising options from alcohol suppliers while still having to serve competing brands.
Argument againstVenues and suppliers may have fewer sponsorship options because agreements cannot require them to favor or exclude particular brands.
More detail
Specified alcohol manufacturers and their agents may buy advertising space or time from, or for, certain on-sale licensees. The exception covers listed stadiums, arenas, fairgrounds, exposition parks, university facilities, and other event venues in the named counties, subject to each facility’s size, location, ownership, and event requirements. The purchase must use a written contract. The advertising must be connected to events held at the covered facility and must follow special limits for certain hotels, arenas, complexes, and mixed-use developments. The on-sale licensee must continue serving competing beer, wine, and distilled-spirit brands. The facility cannot be owned by a community college district.
On-sale licensees must not seek, and covered alcohol suppliers must not enter, advertising agreements that require favoring or excluding a particular alcohol brand. The rule applies to on-sale licensees and beer, wine, rectifying, craft-distilling, distilled-spirit manufacturers, and their agents using the advertising exception. The prohibition covers direct and indirect requirements to buy, sell, or prioritize a specific product or brand. It also covers requirements to displace, remove, or exclude a competing product or brand. The rule applies to agreements otherwise authorized under the advertising exception.
Where do you stand?
Choose your position
Tell your reps
Take a position to see your representatives and ways to contact them.
Where it stands
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Sep 14Chaptered by Secretary of State. Chapter 229, Statutes of 2026.Latest
- Sep 14Approved by the Governor Gavin Newsom.Became Law
- Sep 3Enrolled and presented to the Governor at 3 p.m.To Governor
- Aug 27Assembly amendments concurred in. (Ayes 40. Noes 0. Page 6027.) Ordered to engrossing and enrolling.Major
- Vote recorded Unfinished Business SB1195 Rubio Concurrence. Result: pass.Upper
- Aug 26In Senate. Concurrence in Assembly amendments pending.
- Vote recorded SB 1195 Rubio Senate Third Reading By Blanca Rubio. Result: pass.Lower
- Aug 26Read third time. Passed. (Ayes 77. Noes 0. Page 6616.) Ordered to the Senate.Major
- Aug 21Ordered to third reading.Minor
- Aug 21Read third time and amended.Major
- Aug 21Assembly Rule 69(b)(1) suspended. (Ayes 55. Noes 17. Page 6296.)
- Aug 20Ordered to third reading.Minor
- Aug 20Read third time and amended.Major
- Aug 6Read second time. Ordered to third reading.Minor
- Aug 5From committee: Do pass. (Ayes 15. Noes 0.) (August 5).Minor
- Vote recorded Do pass. Result: pass.Lower
- Jun 30Read second time and amended. Re-referred to Com. on APPR.Major
- Jun 29From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 20. Noes 0.) (June 24).Major
- Jun 24
- Vote recorded Do pass as amended and be re-referred to the Committee on [Appropriations]. Result: pass.Lower
- Jun 17From committee with author's amendments. Read second time and amended. Re-referred to Com. on G.O.Major
- May 18Referred to Com. on G.O.Minor
- May 4In Assembly. Read first time. Held at Desk.Minor
- Vote recorded 3rd Reading. Result: pass.Upper
- Vote recorded 3rd Reading SB1195 Rubio Reconsider. Result: pass.Upper
- Vote recorded 3rd Reading. Result: pass.Upper
- May 4Read third time. Passed. (Ayes 38. Noes 0. Page 4133.) Ordered to the Assembly.Passed Assembly
- May 4Reconsideration granted. (Ayes 40. Noes 0. Page 4132.)
- May 4Motion to reconsider made by Senator Rubio.
- May 4Read third time. Passed. (Ayes 40. Noes 0. Page 4132.) Ordered to the Assembly.Passed Senate
- Apr 28Read second time. Ordered to third reading.Minor
- Apr 27From committee: Be ordered to second reading pursuant to Senate Rule 28.8.Minor
- Apr 17Set for hearing April 27.
- Apr 14From committee: Do pass and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 15. Noes 0. Page 3866.) (April 14). Re-referred to Com. on APPR.Minor
- Vote recorded Do pass, but first be re-referred to the Committee on [Appropriations] with the recommendation: To Consent Calendar. Result: pass.Upper
- Apr 13Set for hearing April 14.
- Apr 6From committee with author's amendments. Read second time and amended. Re-referred to Com. on G.O.Major
- Mar 4Referred to Com. on G.O.Minor
- Feb 20From printer. May be acted upon on or after March 22.
- Feb 19Introduced. Read first time. To Com. on RLS. for assignment. To print.Introduced
Consumer ProtectionEconomy & JobsTrade