CaliforniaSurveillance pricing.
What it does
Existing law, the California Consumer Privacy Act of 2018 (CCPA), grants a consumer various rights with respect to personal information that is collected or sold by a business, as defined, including the right to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer's personal information, as specified. Existing law, the California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA and establishes the California Privacy Protection Agency and vests the agency with full administrative power, authority, and jurisdiction to enforce those provisions.
More detail
Existing law requires a retail grocery store or grocery department within a general retail merchandise store that uses a point-of-sale system to have a clearly readable price indicated on 85% of the total number of packaged consumer commodities offered for sale, subject to specified exemptions.
This bill would, subject to certain exceptions, prohibit a retailer from engaging in surveillance pricing. The bill would define "surveillance pricing" to mean offering or setting a customized price for a good for a specific consumer or group of consumers, based, in whole or in part, on personally identifiable information, as specified, and determined in whole or in part through the use of any technology, software, program, machine-based system, or computational process that uses statistical modeling, data analytics, artificial intelligence, or other data processing techniques. The bill would also define "surveillance pricing" to mean random variations in prices to different consumers using a website, mobile application, or comparable online technology. The bill would provide that its provisions do not limit or impair any consumer right or remedy available under any other state or federal law. The bill would declare that any waiver of these provisions is against public policy and is void and unenforceable.
This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.
Where do you stand?
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Where it stands
- Introduced
- Passed Assembly
- Passed Senate
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Aug 31In Assembly. Concurrence in Senate amendments pending.Latest
- Vote recorded 3rd Reading AB2564 Ward et al. By Wiener. Result: pass.Upper
- Aug 31Read third time. Passed. Ordered to the Assembly. (Ayes 22. Noes 14.).Passed Senate
- Aug 24Read second time. Ordered to third reading.Minor
- Aug 21Read third time and amended. Ordered to second reading.Major
- Aug 18Read second time. Ordered to third reading.Minor
- Aug 17Read third time and amended. Ordered to second reading.Major
- Jun 29Read second time. Ordered to third reading.Minor
- Jun 25Ordered to second reading.Minor
- Jun 25Withdrawn from committee.Major
- Jun 25In committee: Hearing postponed by committee.
- Jun 24From committee chair, with author's amendments: Amend, and re-refer to committee. Read second time, amended, and re-referred to Com. on JUD.Major
- Jun 23From committee: Do pass and re-refer to Com. on JUD. (Ayes 5. Noes 2.) (June 22). Re-referred to Com. on JUD.Minor
- Jun 22
- Vote recorded Do pass, but first be re-referred to the Committee on [Judiciary]. Result: pass.Upper
- Jun 16In committee: Set, first hearing. Hearing canceled at the request of author.
- Jun 10Referred to Coms. on P., D.T., & C.P. and JUD.Minor
- May 28In Senate. Read first time. To Com. on RLS. for assignment.Minor
- Vote recorded AB 2564 Ward Assembly Third Reading. Result: pass.Lower
- May 27Read third time. Passed. Ordered to the Senate. (Ayes 42. Noes 21. Page 5494.)Passed Assembly
- May 18Read second time. Ordered to third reading.Minor
- May 14From committee: Do pass. (Ayes 10. Noes 4.) (May 14).Minor
- Vote recorded Do pass. Result: pass.Lower
- Apr 29In committee: Set, first hearing. Referred to APPR. suspense file.Minor
- Apr 20Re-referred to Com. on APPR.Minor
- Apr 16Read second time and amended.Major
- Apr 15From committee: Amend, and do pass as amended and re-refer to Com. on APPR. (Ayes 8. Noes 3.) (April 14).Major
- Apr 14
- Vote recorded Do pass as amended and be re-referred to the Committee on [Appropriations]. Result: pass.Lower
- Mar 25From committee: Do pass and re-refer to Com. on JUD. (Ayes 10. Noes 4.) (March 25). Re-referred to Com. on JUD.Minor
- Vote recorded Do pass and be re-referred to the Committee on [Judiciary]. Result: pass.Lower
- Mar 24Re-referred to Com. on P. & C.P.Minor
- Mar 23From committee chair, with author's amendments: Amend, and re-refer to Com. on P. & C.P. Read second time and amended.Major
- Mar 9Referred to Coms. on P. & C.P. and JUD.Minor
- Feb 21From printer. May be heard in committee March 23.
- Feb 20Read first time. To print.Introduced
- Aug 31In Assembly. Concurrence in Senate amendments pending.Latest