People who own or control AI content would need labels

People who own or control AI-generated content would have to label it as AI-generated. The requirement would cover anyone who owns or controls content generated by AI, including images, audio, and text. The label would appear in metadata, meaning information stored with the content, or use another technical method. The method would have to provide permanent proof of origin that the National Institute of Standards and Technology director finds appropriate.

The Federal Trade Commission would set labeling rules and enforce the requirement. Enforcement would cover violations of the labeling requirement and related rules. The commission would consult the National Institute of Standards and Technology director when setting the labeling method. Violators would face the penalties available under the Federal Trade Commission Act, along with that law's protections. The six-month deadline for issuing labeling rules would start when this section becomes law.