United StatesProhibits targeted sports gambling ads to minors on large platforms
This can reduce minors’ exposure to sports gambling ads and change how big platforms collect and use data for ad targeting.
What it does
Creates a federal prohibition on displaying targeted ads for sports gambling to minors, effective one year after enactment.
Assigns civil enforcement authority to the FTC by treating violations as unfair or deceptive acts and allows the FTC to promulgate rules to implement the law.
Adds criminal enforcement escalation: after 3 or more FTC enforcement instances, the FTC must refer the platform to the Attorney General for prosecution and fines up to $100,000 per targeted advertisement.
Defines covered digital advertising platforms and sets a size threshold: platforms must derive ad revenue, be a social/forum/search/ad network, and have over 100,000,000 unique monthly users.
Specifies what counts as a ‘targeted advertisement directed to a minor’ (uses personal info, profiling, or device identifiers) and lists exclusions for contextual or request-driven ads.
Argument forReduces minors’ exposure to gambling marketing by banning targeted ads that use personal data or profiling, which may lower youth gambling initiation.
Argument againstPlatforms may struggle to accurately identify minors, causing either under-enforcement or over-blocking of lawful advertising and services.
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Where it stands
- Introduced
- Passed Senate
- Passed House
- To President
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- May 18Introduced in SenateLatest
- May 18Read twice and referred to the Committee on Commerce, Science, and Transportation.Introduced
Consumer ProtectionPublic SafetyGovernment & Ethics