CaliforniaAdvertisement claims: health-related consumer products and services: digital replicas and synthetic performers.
What it does
Existing unfair competition laws make various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising. Existing law makes it unlawful for any person doing business in California and advertising to consumers in California to make any false or misleading advertising claim. Existing law makes a person who violates specified false advertising provisions liable for a civil penalty, as specified, and provides that a person who violates those false advertising provisions is guilty of a misdemeanor.
More detail
Existing law makes it unlawful for healing arts licensees, as specified, to disseminate or cause to be disseminated any form of public communication containing a false, fraudulent, misleading, or deceptive statement, claim, or image in order to induce the provision of services or products in connection with their licensed professional practice or business. Existing law makes a violation of these provisions punishable as a misdemeanor and, in the case of a licensed person, provides that a violation constitutes unprofessional conduct and grounds for suspension or revocation of a license by the relevant board.
This bill would require a person who creates or causes to be created an advertisement that includes a digital replica or synthetic performer depicted as a health care provider to promote the sale of a health-related consumer product or service to include a clear and conspicuous disclosure that the health care provider depicted in the advertisement was generated or substantially altered by artificial intelligence or that no human health care provider is depicted. The bill would also define terms for its purposes.
This bill would provide that a violation of its provisions constitutes a violation of specified unfair competition and false advertising laws. By expanding the scope of a crime, this bill would impose a state-mandated local program. The bill would also authorize a natural person whose digital replica is used in an advertisement to bring a civil action to enforce these provisions. The bill would specify that a violation of the bill does not constitute a misdemeanor under provisions regulating healing arts licensees.
The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.
This bill would provide that no reimbursement is required by this act for a specified reason.
Where do you stand?
Choose your position
Tell your reps
Take a position to see your representatives and ways to contact them.
Where it stands
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Looking ahead
No hearings or votes scheduled.
History
- 2026
- Aug 13August 13 hearing: Held in committee and under submission.Latest
- Aug 5August 5 set for first hearing. Placed on suspense file.
- Jun 23From committee: Do pass and re-refer to Com. on APPR. (Ayes 11. Noes 1.) (June 23). Re-referred to Com. on APPR.Minor
- Vote recorded Do pass and be re-referred to the Committee on [Appropriations]. Result: pass.Lower
- Jun 17From committee: Do pass and re-refer to Com. on JUD. (Ayes 15. Noes 0.) (June 16). Re-referred to Com. on JUD.Minor
- Jun 16
- Vote recorded Do pass and be re-referred to the Committee on [Judiciary]. Result: pass.Lower
- Jun 11From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.Major
- May 26Referred to Coms. on P. & C.P. and JUD.Minor
- May 19In Assembly. Read first time. Held at Desk.Minor
- May 18Read third time. Passed. (Ayes 36. Noes 0. Page 4319.) Ordered to the Assembly.Passed Senate
- Vote recorded 3rd Reading. Result: pass.Upper
- May 14Read second time. Ordered to third reading.Minor
- Vote recorded Do pass. Result: pass.Upper
- May 14From committee: Do pass. (Ayes 6. Noes 0. Page 4266.) (May 14).Minor
- May 8Set for hearing May 14.
- Apr 27April 27 hearing: Placed on APPR. suspense file.
- Vote recorded Placed on suspense file. Result: pass.Upper
- Apr 21Set for hearing April 27.
- Apr 16Read second time and amended. Re-referred to Com. on APPR.Major
- Apr 15From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 12. Noes 0. Page 3868.) (April 14).Major
- Apr 14
- Vote recorded Do pass as amended, but first amend, and re-refer to the Committee on [Appropriations]. Result: pass.Upper
- Apr 8Set for hearing April 14.
- Apr 7From committee: Do pass and re-refer to Com. on JUD. (Ayes 7. Noes 0. Page 3742.) (April 6). Re-referred to Com. on JUD.Minor
- Apr 6
- Vote recorded Do pass, but first be re-referred to the Committee on [Judiciary]. Result: pass.Upper
- Mar 25From committee with author's amendments. Read second time and amended. Re-referred to Com. on P., D.T., & C.P.Major
- Mar 16Set for hearing April 6.
- Mar 4Referred to Coms. on P., D.T., & C.P. and JUD.Minor
- Feb 19From printer. May be acted upon on or after March 21.
- Feb 18Introduced. Read first time. To Com. on RLS. for assignment. To print.Introduced